Provisions Food Company

Brand consistency and cohesion, increase marketing channels and opportunities for connection with customers.

Introducing a strong (and delightful) colour palette created a clear opportunity to immediately visually connect Provisions products to all print and digital marketing assets from social media to their monthly catalog. With the introduction of product lines and the re-design of existing ones, we were able to develop a few additional elements that speak well to the high quality, hand-crafted products that the PFC team have spend over a decade perfecting. Some of these elements include the hand drawn pattern, and hand-made illustrations. Beyond packaging we refreshed the website, digital and print collateral, and we introduced an email marketing strategy and SEO strategy.