Onward Business Mechanics

Create the brand identity for Onward Business Mechanics.

After a few inspiring strategy sessions, I came across a shape that would become the poetic foundation for OBM's visual identity.

The Halvorsen Attractor is one of the chaos equations that is a representation of the Butterfly Effect. It demonstrates, through the universal language of mathematics, how incredibly impactful one change can have on our current trajectory. Our smallest actions become inspired by the awareness of the potential behind well-informed incremental changes. With this awareness, we become sensitive to looking at complex systems in a holistic way. Knowing that one aspect is not isolated from any other, we are able to discover root causes of long standing problems, and therefore implement greater and more sustainable solutions.

I felt this encompassed much of the essence of the incredible work done by Erica-Lee Garcia, founder and CEO of Onward Business Mechanics. The Halvorsen shape became the starting point for the rest of OBM's visual identity.

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