North Shore Dance Company

Emma from North Shore Dance Company had the exciting opportunity to move into a new studio space and took the chance to up-level her old logo. The request: Be inspired by Lake Superior, waves, keep existing colour palette, nothing too literal related to dance.

Choosing a new font that had a touch of personality-but was still bold and clearly legible-was key to this re-design. I re-worked the wave theme from her old logo which I knew she loved, and worked with multiple logo marks and formats to give her flexibility. Whether she is making merch, creating signage, or on social media, every logo mark is a clearly recognizable representation of the company. The wave pattern became an added asset to be used in marketing assets and signage.