Bushel & Peck Monogram & Mural
Bushel & Peck is a beautifully curated specialty foods grocery store located in St. Catherines, Canada.
OPPORTUNITY
B&P's logo is fantastic, but not practical for all occasions. They needed a monogram that would not only match the awesomeness of the original word mark, but would become recognizable and iconic for the brand. Cait, the founder and owner, also brought me on to create a mural for above their produce fridge.
Solution
Monogram: Self explanatory (sometimes simplicity is underrated)
Mural: Much of the products displayed in the store are colourful and have art-like illustrated labels, I wanted to mirror that in this mural
Result
Monogram: A versatile mark that is immediately recognizable as an extension of the main logo
Mural: A painterly illustration of the local produce and meats available in store.
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